Continuously posting relevant content to your company’s website is the best way to maintain/raise your search engine listing. While creating a platform to engage your customers, this is also a great way to start important conversations and create leads. Editing content for posts will play a major role in your success within this realm. Even though design standards are constantly shifting, we know that our audience will want to feel comfortable while browsing, be visually entertained, and (of course) will need to be interested in the material that you post.
I will not focus too much on the specifics of what type of content you should post for your industry, because that will be up to you, you’re the expert – but if you want to check out our “Content Creation” blog series – that may be a good way to help get a better understanding of the whole process.
Industry Specific Content:
Ok, so I know I just said that I wasn’t going to talk about what type of content you should post – I’ll graze it though.
When thinking of the type of content you are going to post to your blog, you will need to think like a potential client and think about what’s going to satisfy them. Are your clients used to reading press releases? Do your clients spend most of their time on pinterest? Are your clients interested in the specific features of a particular product? – Would all be good places to start.
Basing your decisions around your industry will be necessary because it will help us come up with a plan! I know that most of my clients are small business owners looking for help creating, editing, and posting content to a WordPress site. Knowing my clients wants and needs, I am able to cater my blog content, layout and features to suite their needs – because I am here to serve their (your) needs!
I know that not everyone has the “eye for design”, some people are great at creating visually pleasing content, while others may need help; the best way to get there? Study and practice. In order to reduce “bounce” rate (audience clicking on your link and then immediately leaving after the page loads) we will need to create and edit our content to cater to their design eye. We’ll want to create aesthetically pleasing pages that make people want to stay here and continue to read. If all of this text was in one large, picture-less, black and white column with a single size of text – you probably wouldn’t have read this far into the post!
We’ll want to make sure that our posts mix visually pleasing images into our quality content. When editing content for posts, we have to once again think “what does my audience like to see?” Are you Landscape Carpenter looking to get more high-end clients? You’d probably want to mix high quality pictures of your intricate finish work into your post. Keep your post organized, colorful, and mix text and pictures as much as you need to – if you don’t know what to look for, find popular blogs in your industry and look for ways that you can be similar (don’t duplicate… emulate).
Utilizing your Toolbar:
If you’re not too sure where your “toolbar” is, check out our previous post here
My years of experience in carpentry taught me plenty – the biggest lesson that I transfer over to marketing and web-design is this: Know how to use your tools, keep them maintained, and always be adding to your toolbox (mainly because I love buying
Because every site and every theme will be different, it’s almost impossible to tell you what combination of things you have in your toolbox, but one thing is for sure, you need to know what they do and how to use them. There’s a good chance that you’ve used a good portion of these options in your word processing experience (whether that’s Microsoft Word or a similar program). You’ll notice the Bold, Underline, Bulleting/Numbering options, among plenty of others no doubt – but there’s a good chance that there’s some theme specific short-code creator, button creator, and multiple ways to insert content like portfolios or “about” sections. If you have any questions about how to add something to your toolbar, or what the items in your tool bar do – feel free to contact me, but get familiar with these items, as they will likely make your post more browsable.
Coming up next: Part 8